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August 30, 2007
Lagardère Shops For Two Online Ad Agencies
France's Lagardère has bought two French online ad firms this week: it bought ID Regie and Nextedia. Lagardère paid $67.97M for Nextedia. Nextedia made a gross profit of 9.7M Euros and EBITDA of 1.7M Euros. Lagardère had also bought the US-based and auto focussed online ad network Jumpstart.
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Posted on August 30, 2007 05:13 AM | Posted to Advertising | Permalink
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