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August 22, 2007
Actionality Bought By Yahoo (Updated)
Updated: Yahoo confirmed to ClickZ today the acquisition of German mobile marketing company that was backed by Doughty Hanson Technology Ventures. We called to confirm the deal with its venture capital backer in the meantime who declined to comment but sent us the quote on the acquisition that was issued by Yahoo. (This post also corrects the typo in Actionality's name that appeared in the initial alarm:clock euro post).
Both confirmations were in response to a report in Mobile Entertaintment Biz about the transaction. There is no official word on when it took place or the size of the transaction, yet.
Founded in September 2002, Actionality sells consumer brands and global advertising networks targeted, interstitial mobile marketing campaigns, specifically inserting ads into games, across Asia and Europe. The startup claims access to the game catalogs of numerous mobile operators. Actionality was founded by CEO Scott Cullinane who was with Earlybird Venture Capital for 5 years.
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Posted on August 22, 2007 06:30 AM | Posted to Advertising | Permalink
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