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September 27, 2007
MirriAd Funded for Embedded Ads Business
Seraphim Capital has led a £2million round of investment into MirriAd, which has developed technology to do post-production product placement in films, videos, digital games, and DVDs.
The UK company with operations in New York and Mumbai has patented its technology that can digitally insert brand images into video content after filming has been completed, "making them look like they were always there", it said in a statement.
Early investors London Seed Capital, South East Growth Fund and Oxford Technology Partners, also participated.
View MirriAd
Posted on September 27, 2007 12:48 PM | Posted to News And Updates | Permalink
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