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September 17, 2007

Newly Listed GoAdv On the Lookout To Buy Good Domains

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GoAdv is an Italian-founded startup that is looking to acquire some 'well-visited' sites or networks with 'underperforming transaction rates' in Europe. We learned about the web traffic wizard, which does about €9.8M in annual sales and is profitable (Source: COFSIM), after Truffle Venture let us know that we missed reporting its investment in GoAdv last month.

The company runs several web sites, including betterdeals.com, gomeo.com, and meilleures-offres.com and generates qualified traffic for its partners like meetic, lastminute.com and Immoscout.

It listed on the Alternext Market in Paris last month, following a €6.6M investment by Truffle, AXA, and IDE. Its market cap is about €42M.

GoAdv's operations are based in Ireland, its technical team is based in Rome and its R&D centre in Pisa, where it is working on “search marketing”.

View GoAdv

Posted on September 17, 2007 07:10 AM | Posted to News And Updates | Permalink

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