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September 20, 2007
Trigami Financed To Get More Bloggers To Write About Clients' Products
Swiss startup Trigami has raised capital from active Swiss and German business angels, including Peter Schuepbach (who also invested XING, studiVZ, plazes, Hitflip, Smava, and kyte.tv) and several other names regular readers will recognize [via Trigami founder Remo Uhrek's corporate blog].
The startup's proposal to bloggers is write honest reviews and get paid by Trigami. Launched just a few months ago, Trigami has about 300 clients and about 8 times that number of bloggers on its roster, according to its homepage.
Several local ecommerce and online services businesses are listed as clients of Trigami, namely Blacksocks AG, Exsila, Hitflip, and Plazes. You will note the overlap with Trigami's backers' portfolio - a case of the business angels bringing more than just capital to the venture.
Posted on September 20, 2007 07:19 AM | Posted to Online services | Permalink
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