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October 25, 2007
Audiotube Music Video on Demand
Audiotube is a new pop music destination site, featuring music videos on demand. The company behind it has raised seed financing from private investors Chris Blackwell, a music and media entrepreneur, Michael Flatley, entertainer and entrepreneur, and corpfin advisory firm Montrose Partners, all in the UK.
With offices in London and Spain, Audiotube was founded in January of this year by Karsten Becker, CTO and Scott deMercado, CEO.
Earlier in his carrier, deMercado was a member of the team coaching heavyweight boxing champion, Lennox Lewis' team - he did strategic planning for all the boxer's major fights. It's a background he'll be able to apply to in the heavyweight battle to win over an audience and compete with rivals.
He also has more recent experience, with Visual Media, where he worked as a bizdev, managing relationships between the company and media producers in industry, government and education.
One of Audiotube's revenue strategies is to work with record labels to offer their clips to its audience to drive traffic back to the label sites to "monetize".
The model and the media mix sounds a bit like Musicbrigrade's over in Stockholm which claims to be the largest European digital music site operator after iTunes. But there is probably room in the market for several more indpendent music sites.
View Audiotube
Posted on October 25, 2007 06:39 AM | Posted to News And Updates | Permalink
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