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October 04, 2007
Bibob Is Danish Entrepreneur's Latest Disruptive Mobile Venture
Danish entrepreneur Frank Rasmussen has launched Bibob, a mobilephone call discounter based on the MVNO model, reports BusinessWeek. This will be his second under his own name. He founded Telmore back in 2000, which was a profitable MVNO venture, employing 40 with half a million customers, when it was acquired by rival phone company TDC for $73M, according to the BW report.
But it is his third MVNO creation if you count EasyMobile (Easyjet's mobile service provider) which he did under TDC's label during his non-compete period, according to Strand Consult in this report
BiBoB, says BW, has s raised $7M and is going for a Pan European market.
Rasmussen's formula relies on using the web for sales and customer support. Other European MVNO's that BW says have the right approach are described in the article,CBB Mobile, Simyo, Chess, along with examples of the wrong approach that has been used mainly in the US.
Posted on October 4, 2007 05:36 AM | Posted to Wireless | Permalink
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