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October 29, 2007
Cookies For Men Only
Cookies -- the kind you eat, not delete from your browser -- are the latest Swiss product to use a "for men only" promotional campaign.
Wernli, the company that makes this dark-chocolate coated cookie called Gaura is under the management of Michael P Sarp. HIs last gig was with the lux-watch company IWC where the formula worked well.
One of its better known slogans:
She can have the car, the house, and the dog. But not my IWC!
Sarp shows he knows a thing or two about managing his own image too. He is also a 'celebrity' model, along with his wife, for the current Pink Ribbon campaign here to get women to do early breast cancer diagnosis.
Get your manly cookies here.
Posted on October 29, 2007 06:36 AM | Posted to Being European | Permalink
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