« Zyb's New Ego Search | Main | Nokia Splashes Out Big For Navteq - A Startup Opportunity? »
October 02, 2007
The BBC Buys Travel Multimedia's Lonely Planet
We don't see the BBC do many M&A deals but today the announced they had bought Australia-based Lonely Planet. Terms of the deal were not disclosed. The privately owned business is being sold by Tony and Maureen Wheeler, who founded the company in 1972, and John Singleton, who became a
shareholder in 1999.
If you have ever backpacked in your life it is likely that you have bought a Lonely Planet guide. Lonely Planet has also built a Web site business and its newest business is Lonely Planet Television.
This would seem to be a great deal for both companies. Lonely Planet may be an overlooked power because it has been around for so long but its a great brand that can surely be helped on TV and on the Web by the BBC.
Read - press release
Posted on October 2, 2007 07:10 AM | Posted to Media | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/6061
