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October 22, 2007
This Startup Sells Its Software On The Net At A Five Digit Price Point
A self-financed software venture out of Germany that has been selling its software on its website to telecommunications service providers at a price of €10K per seat license.
You won't find too many telco/ISP infrastructure software startups that can sell their products via their website, or ones that can point to using Google AdWords to draw those potential buyers. And we suspect that it is an even smaller number, that after an online demo can sell a product for a price of upwards of €10K via their websites.
But self-financed Enterest GmbH in Norderstedt, Germany is doing it.
On the sidelines of DEMO in Munich last week, we met by chance Martin Laesch, an Enterest co-founder and manager who was there as a guest, not a demonstrator. (That is him on the far right.)
When he told the alarm:clock euro that Enterest's software has generated orders of up to €50K via its website and that it has direct sales customers its team has never met, we were intrigued. His statement said a thing or two right away about the ease of use of its product, and its value in the market it targets.
In a follow up interview, we learned that the Internet is not the startup's only channel -- in the meantime it has some of the sector's top tier systems integrators on board, including Atos, T-Systems, Accenture, and EDS -- but Laesch said that the Internet has proven to be the "best channel to spread the word and get prospects interested".
It counts telcos like swisscom mobile, Vodafone, T-Mobile, and O2 as customers.
The four-year old startup was founded by a team that previously created Solution42 AG, a wireless voice mediation, provisioning and rating technology firm. It was acquired by Portal Software in 2000, and Portal in turn was acquired by Oracle last year.
Enterest's flagship application, “EDR Workbench”, is specialized software. As we understand it, the application is used by different kinds of communications service providers to make sure they collect fees from customers based on the usage of services on offer.
Laesch described it like this: The software is used for a variety of challenges around processing usage information, which in turn is generated through the services provided on networks like mobile, fixed net, IP and content.
The three letter acronym we picked up from Enterest's website is CDR, call data records. It also says it can handle several other types of data records, that is xDR, from the operators' systems.
The founders are Martin Laesch, Andrew Tan and Bernd Niedergesaess.
View Enterest
Posted on October 22, 2007 05:57 AM | Posted to Specialized Software | Permalink
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