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November 20, 2007
Cint Platform Matches Publishers, Consumer Panels, and Brands
We just took a look at CINT out of Sweden and are thinking that online media companies seeking to boost revenues might do well to check out this company's offering, as it could deliver a source of income in addition to advertising.
Or if you have a successful brand in Italy and want to know how it will do in Helsinki or San Paolo, this Stockholm-based venture could also help to find the answer.
Recently funded for expansion, CINT has created a new kind of online platform that matches consumer panels (their owners, actually) with big name brands that want to survey consumers in key markets and regions abroad.
It doesn't own the survey panels, rather it connects the panels owned by market research firms and agencies (it vets them first), with researchers that want access to them.
CINT provides its platform, SaaS model, as a tool to panel-owners enabling access to consumers in 21 countries. Each day about 20K individuals are answering surveys provided through its platform, says CINT.
It's also currently recruiting online publishers as partners. One advantage of working with CINT, it says, is that the surveys are done by email, so if a media company wants to, it doesn't have to give up realestate on the webpage.
The Swedish company provides the platform to all parties involved, and its revenue model is transactional.
CINT was founded back in 1998 by Bo Mattsson, a leading light with several Internet brokerages in his home market, and sits on the board of Nordnet, an online brokerage.
It was not until 2003, however, that he decided to take the lead at CINT to direct it on its current course and business model. Mattson owns 52 percent of the company and has raised venture capital from Creandum to expand internationally. Two mega markets in mind are the US and China. The 28M SEK (€3M) deal was announced earlier this month.
There is not a lot of competition that we could see that has the same international scope and a focus on professionally run consumer panels.
Posted on November 20, 2007 02:04 PM | Posted to | Permalink
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