« Mapsolute Acquired By Navteq for $40M | Main | German Startup Financed For Mechanical Turk-like Business »
November 09, 2007
Early Stage Investors Back GreenHanger
Two early stage investors, bmp and b-to-v, are putting an undisclosed amount of capital into GreenHanger, a startup business that has developed a concept to replace metal coat hangers used in dry cleaners with cardboard ones. It might not be high tech, but it's an innovative idea out of Berlin.
The plan is to have 3M units in the market by this time next year.
The carrot to encourage the dry cleaning biz operators to switch is that the hangers are free. They are free because they are covered in advertising.
View GreenHanger
Posted on November 9, 2007 10:06 AM | Posted to News And Updates | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/6336
