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November 05, 2007
Lime Green Sofa Trend
We're noticing an uptick in the use of the green sofa among emerging Euro web and mobile startups. Not sure what to make of it yet. It seems to be limited to regions East of Zurich.
United Mobile, a Lichtenstein-based discount mobile operator, which just announced raising a new round of finance today attracting Grazia Equity and some other entrepreneurial heavyweights, is the latest to use the green lounger.
We believe we first spotted it in the logo of Wifi network operator startup SofaNet
Then Smava, the VC-backed German person to person online lending platform, took it to the next level.
Smava Founders Rheinboldt and Artope (image source: smava.de)
And in the meantime, we eyeballed an artist's rendition of it on Croatian social networking site Trosjed.
Posted on November 5, 2007 04:18 PM | Posted to Being European | Permalink
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