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November 05, 2007
Wheels Up on Kiwi Startup's Ambient Noise Killing Tech
The Eclipse jet might be gracing the latest issue of Brummel, but it is the Airbus380 that has Europe's tech trendsetters talking. (You'll hear more about in an upcoming series of articles here)
It's pretty hard to resist the carbon neutral trend afoot here so the A380 seems a better eco-bet. In the sense that you can pack between 600 and 800 travellers into one plane, as opposed to flying yourself around in an Eclipse.
Plus there's the lux factor, if the way Singapore Airlines has kitted its first class suites is anything to go by.
If the airliners turn out to be popular long term, then it's good news for a small VC-backed New Zealand based startup called Phitek, which develops noise-cancellation technology for the headphones built into every seat in the super-sized airliners.
Phitek just saw its revenues jump to NZD16M (€8.5M) this year as its OEM partners start to pay out upon the delivery of the planes after several delays, writes Stuff.co.nz
What makes Phitek even more interesting from our point of view is that the Airbus and aviation application is the smaller, niche app, it's actually targetting MP3 players and mobilephones next.
Killing ambient noise on an airplane, train, or at the gym, is a dream feature, although you probably wouldn't want to be wearing Phitek's earbuds in both ears when jogging curbside.
Read - Phitek gets lift from the Airbus A380 - New Zealand's source for technology news on Stuff.co.nz
See Brummel magazine in full lux format
Posted on November 5, 2007 07:21 AM | Posted to News And Updates | Permalink
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