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November 07, 2007
Xtract Says It Can Monetize Digital Communities
Xtract out of Finland is is getting its board in place, typically a prelude to a financing round of some sort, as it pulls out the stops to promote its behaviour analytics software to social networking communities and communications companies.
The startup says its software solutions help to 'monetize' digital communities. Up until last month, Xtract had been turning on its algoritms at insurance companies and mobile network operators (Telia Sonera and Blyk). Now it says that T-Online is trialing its software for community 'link' analytics.
We had a read at some of its marketing material and can only say that you better hope that your mobile network operator, instant messaging service provider, or the socnets you belong to, do not identify you as an 'alpha user'.
Because it'll probably mean more offers, more freebies, and more pressure from marketers finding its way to your inbox, homephone, and your real post box too.
But then again, if you are a real alpha user (probably comparable to a Maven in Tipping Point terminology) then you'll more than likely be delighted about receiving extra goodies and offers to try and buy new things.
Xtract has some data to mull. The last one is particularly piquant.
- person to person flows of communication are between to 2 to 10 times greater than all other web traffic depending on the time of day (is that email?)
- mobile social networking is worth $6.9B in 2007 (are they counting SMS traffic as social networking?)
- 65 to 70% of all purchase decisions are made via word-of-mouth.
- In the UK Google makes more profit than broadcasters ITV, Channel 4 and Channel 5 combined
The Finnish startup raised €2M earlier this year from Eqvitec.
View xtract
Read - Extract is Also mentioned as a fundraising candidate in Library House's Newsletter this week
Posted on November 7, 2007 07:25 AM | Posted to Specialized Software | Permalink
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