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November 05, 2007
YouDoo Doll Lessons
Hitwise UK analyst Robin Goad takes a look at the success YouDoo Dolls founders had with winning a Dragon's Den episode, not only getting backing from Dragon's Den jury member Deborah Meaden but also some traffic that apparently was intent on buying.
It is worth a read as there's some intelligence on the value of media coverage for ecommerce ventures, and tips on the dangers of using a name that can be mis-spelled.
See e-consultancy's take on the analysis here Read - Hitwise Intelligence - Robin Goad - UK: Youdoo doll a Dragons' Den success
Posted on November 5, 2007 07:26 AM | Posted to | Permalink
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