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December 21, 2007
Zoomio Raises €5.5M for Marketing Software
Via Venture Partners wrote in to say it led a €5.5M round (DKK 37 million) in Danish multi-channel marketing software firm Zoomio.
Zoomio might have a name that sounds like some kind of Web 2.0 application, but it is actually an enterprise software vendor. Its web-based software help turn leads into customers in a call center, for example, and it can help manufacturers, or service providers, to get customers to opt-in to email marketing programs. Once the potential customers are receiving html emails, the sytem provides measurement and analysis details on things like success rate of a campaign, costs per conversion, and the like.
It also integrates into CRM apps like salesforce.com and Microsoft's offerings in that area. It has won a couple of awards at the annual Cebit show in Germany.
View Zoomio
Posted on December 21, 2007 04:58 AM | Posted to News And Updates | Permalink
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