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February 26, 2008
Stockholm's Keybroker Raises €5M
Sweden's Keybroker has raised €5M ($7.5M) to be used to further expand in to the UK, France and Germany from its Nordic base. The firm specializes in search marketing where it faces tough competition from such US firms as iCrossing and Efficient Frontier. But apparently those companies are not strong yet in Europe. Keybroker says it grew over 500% in 2007 with clients such as Absolut Vodka and eBookers (its CTO came from eBookers). Investor Growth Capital led the round.
We have been hearing from search marketers that the gig is up. As Google's market share closes in on total world domination what value does a search marketing firm give you? Well we understand that Google's market share in Sweden is 95% or so leading us to believe that Keybroker must be great at selling.
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2008-02-19
Nordic search marketing is expanding - Keybroker accelerates with Investor Growth Capital
Investor Growth Capital (IGC), the wholly owned venture capital arm of Investor AB, invests € 5 M in leading Nordic search specialist Keybroker AB. The capital injection will be used to continue development of Keybroker’s search advertising system CampaignControl™, to reinforce Keybroker’s Nordic market position and drive Keybroker’s further expansion in to the UK, France and Germany.
Fredrik Arnander, founder of Keybroker, will lead the European expansion as new group CEO. Co-founder Fredrik Holmén will head Keybroker’s continued development of world class technology for result-based online marketing as President of Products & Technology.
- The search advertising market is worth close to € 1.5 billion in the UK alone this year and is continuing to grow with double-digit figures across Europe. This is a new global market and with Investor Keybroker has found a perfect industrial and international partner, says Fredrik Arnander.
- The future of advertising is digital, result based and exactly measurable. The right technology will be the difference between winning and losing in this financially driven market. At Keybroker, we are very excited to increase and accelerate our systems development and to launch new winning products, says Fredrik Holmén.
Keybroker has quickly established a leading role in the Scandinavian search market through an innovative pricing model, advanced technology and a proactive international delivery centre. Keybroker’s clients include leading internet travel companies the Opodo Group and eBookers, financial services company American Express and world class brands such as Absolut Vodka. The main competitors are US based firms such as iCrossing, Efficient Frontier and Advertising.com. Keybroker grew in excess of 500% in 2007.
- The market for online advertising is growing fast and the media market is evolving in a fundamental way. In Keybroker we found a company that is driving this change, has a proven track record and the potential to play a leading role in the European online market, says Mikael Johnsson,
For additional information, please contact:
Fredrik Arnander, Tel. +46 8 510 617 00, E-mail fredrik.arnander@keybroker.com
Read more about Keybroker at www.keybroker.com
Mikael Johnsson, Investor Growth Capital, Tel. +46 8 614 20 00, E-mail mikael.johnsson@investorab.com
Read more about Investor Growth Capital at www.investorab.com
About Keybroker
Keybroker delivers increased online sales for major advertisers through search advertising (sponsored links) on the Internet, from an international Delivery Centre in Stockholm. Keybroker develops advanced technology – the CampaignControl™ platform – for large scale campaign management and automated advertising processes. Keybroker AB is the parent company of Keybroker Scandinavia (operations in Sweden, Norway, Finland and Denmark), led by managing director Jennie Skogsborn.
About Investor Growth Capital
Investor Growth Capital is the wholly owned venture capital arm of Investor AB (Investor). Investor, publicly traded on the Stockholm exchange, is the largest listed industrial holding company in the Nordic region. Since its formation in the mid-1990s, Investor Growth Capital has continued to invest in high-quality, growth-oriented companies, primarily in the information technology and healthcare industries, in North America, Northern Europe and Asia.
2008-02-19
Posted on February 26, 2008 10:02 PM | Posted to Advertising | Permalink
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