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November 19, 2008
Berkshire's Casual Collective Raises $1M
Berkshire, England-based social gaming site Casual Collective has raised $1M in seed funding from Lightspeed Venture Partners with Jeremy Liu jumping on the board. At first blush we suspected that perhaps Casual Collective was jumping into competition with the likes of Kongregate. However, Kongregate is a top distribution point for games developed by Casual Collective, as well as other sites like Addicting Games, Newgrounds, and I-Am-Bored.com.
The company was founded by game developers Paul Preece and David Scott who built Desktop Tower Defense and Flash Element TD. $1M isn't a huge amount but the team here is not comprised of people who left EA or some major studio - the usual suspect who get gaming investment.
How do they make money? The games are monetized through in-game ads served by Mochi Media.
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Posted on November 19, 2008 06:25 AM | Posted to Games (PC and other) | Permalink
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