Silent But Deadly
Eight killer strategies for stealth marketing.
By Lance "Duke" Martin, Lt. Commander, U.S. Navy (ret.)
Former Navy SEAL Lance "Duke" Martin brings 20 years of clandestine operations experience crashing into your conference room! Learn how to "disable" the competition and "seize" new markets with "deadly force." Using the organizational and competitive skills he honed first as a member of the most elite military killing force in the world and later as a product manager for Campbell's Soup, Mr. Martin proposes eight strategies to help the smallest companies and the largest corporations outfox the competition. In a particularly illuminating chapter entitled "Tactical deployment," Mr. Martin explains how he was able to incorporate the covert operations skills he acquired as a SEAL in the Philippines into the successful launch of Campbell's line of "chunky" soups. Civilians will find Mr. Martin's style accessible and his message clear.
Guiding the Squad
Seven rules for inspiring kids today.
by Bud Stillwater (with Evan Gosling)
Recognizing that Generation Y is fast becoming a driver for the Internet economy is only half the battle—inspiring your ever-younger workforce is the real trick. Having led the Santa Clara Thundering Redwoods to an unprecedented 12 straight Class AAA Silicon Valley high school football championships, coaching legend Bud Stillwater shares "a touchdown's worth of secrets" for getting the most out of the precocious youth of today. Whether it's your part-time programmer or your full-time sales assistant, Bud's advice is invaluable when dealing with any and all post-adolescent employees.
Lists and Exclamations
How to successfully master the art of authoring how-to-succeed books
by Jessica Davis-Maldive
HarperBusiness editor Jessica Davis-Maldive abandons her role as one of the top management theory book publishers, puts pen to paper, and shares ten tricks of the motivational book-writing trade that she guarantees will "get your how-to book to jump off the newsstand!" Everybody who reads this book—from moderately prosperous but mostly obscure entrepreneurs, to completely unknown marketing executives marginally associated with famous brands, to phenomenally successful sports figures with absolutely no practical business experience—will undoubtedly benefit from Ms. Davis-Maldive's nuggets of how-to-succeed book publishing wisdom.
Binky the Investment Clown
Internet investing made easy
By F. Hector O'Malley
As the Nasdaq reaches new highs, how can retail investors still find those hot Internet stocks at an affordable price? Hector O'Malley, a former day trader, shares his secrets for success in this light-hearted investment guide. Through the voice of Binky the Investment Clown, Mr. O'Malley's invented narrator, we learn simple lessons about complex subjects. What's EBIDTA? Should we be worried about Amazon's narrowing margins? Are day traders bad? Don't worry, silly! Binky's got a fun-loving answer for everything! Using an interactive program known as the "Three Ring Circus" (available at www.binkytheclown.com), Binky will also help investors monitor their investments via the Internet.
Start
Founders' Note
Dateline
Dispatches about the interaction
of culture and technology.
Through a lens
People use cameras to answer
a question.
Backlash
Killthedot.com
Translator
Software interprets the classics
Send-up
Satire and ridicule.
Features
Silicon Valley
The Enigmatic Craig McCaw
Finish
Fiction
"Cyber-sized"
History of...
the typewriter.
The Watch
Reviews and commentary
Wind-up
Physicist Carver Mead explains why innovation requires courage and luck.
Alarm Clock Communications is dedicated to providing a platform for opinion, and here is our promise: ANY editorial submission that is consistent with our editorial mission and that meets our editorial guidelines will be published. And the best of what we receive will be printed in alarm:clock magazine.So let us know what you think.
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