alarm:clock

Advertising - Friday, July 2, 2004

Quigo - Profile

qlogohead2.gif

HQ: New York City

Founded: 2001.

Management: CEO Michael Yavonditte hails from InterActive Corp., and also did time at Alta Vista, Juno, and Ziff-Davis.

Investors: Completed a $5M series A round in March 2004 with Highland Capital as the primary investor. Bob Davis, the founder of Lycos and now a Highland partner, joined the board. He's got pretty good Internet chops and should bring some good advice to board meetings.

Business Model: Two basic products, AdSonar Exchange and FeedPoint. AdSonar Exchange uses proprietary algorithms to match ads with relevant content from publishers -- and vice versa. FeedPoint provides both the technology and services to helps clients with search engine marketing (SEM) and search engine optimization (SEO) needs. If this all sounds familiar, that's because both the areas Quigo is targeting are heating up.

Competitors: Industry Brains, Tacoda Systems, and Kanoodle.

Dirt: Quigo spends a lot of its promotional space talking about "proprietary" algorithms. The company even has an R&D center in Israel! Though we suspect that's some guy's spare bedroom, it will be interesting to see if any of these emerging online ad infrastructure companies can actually rise above the crowd on the basis of better technology. Stranger things have happened -- remember that just when the search engine market was declared a commodity, Google rocked its competition with a better mousetrap.

##NEWS UPDATE - 08.26.04

More Recent Articles

ThumbPetra Solar Raises $40M For Utility Pole Panels

Tuesday February 9, 2010

Petra Solar out of South Plainfield, NJ has raised $40M in 2nd-round funding. Craton Equity Partners and EspĂ­rito Santo Ventures co-led the round and were joined by return backers Element Partners, Blue Run Ventures, OnPoint Technologies and Kuwait... Full Story

ThumbAudio Transcription's 3Play Media Seed Funded

Monday February 8, 2010

Play Media, out of Somerville, MA, has secured $450K of a $600K seed funding round. 3Play works on transcription, captioning, and audio search. Clients pay 3Play to use technology to convert audio recordings to text and then to clean up the errors w... Full Story

Listen to alarm:clock

alarm:clock © 2004-2008

Swift Internet