eCommerce - Friday, November 4, 2005
HouseValues Buys The Loan Page
Seattle-based HouseValues (NASDAQ: SOLD) has acquired San Francisco-based The Loan Page, an online mortgage lead acquisition company, for an undisclosed price. The Chairman of The Loan Page is Mark Sherman, a VC with Battery Ventures. Previously, Mark was a well-known Managing Director at Robertson Stephens, heading the firm's Internet and Software Banking practices. At CEO is Kevin Akeroyd who was SVP and GM at Digital Impact.
Based on its traffic and where we are with the housing market, we wonder if the sale of the Loan Page wasn't a fire sale for HouseValues. The Loan Pages' traffic is half what it was in the Summertime. Just a hunch.
Read - HouseValues Acquires The Loan Page to Accelerate Growth in its Mortgage Business (RIS Media)
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