Games - Tuesday, November 29, 2005
$3M For Sente's Lost Cube

London-based MindCandy has received $3M from Index Ventures. The company develops ARGs (alternate reality games) based on solving puzzles. Its flagship ARG is called Perplex City and it offers a $200K reward to the player who can help its protagonist Sente to locate his lost cube.

MindCandy's CEO is Michael Smith, who previously co-founded the popular gadgets, games and fits site Firebox. He acknowledges that his company is unusual. Its Executive Producer is a Mars freak who spends time in a space suit. Another staffer plays Mic Fleetwood in a Fleetwood Mac tribute band, and the company has hired someone who goes by the title of Ad Hoc Polymath.

Andrea, MindCandy's Ad Hac Polymath " She plays a mean DDR and can clear 'Ghosts' on heavy"
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