Communications - Tuesday, December 13, 2005
Decrepit Brand For Sale - AT&T To Unload Prodigy
AT&T or SBC or whatever you want to call it is trying to lose another one of its logos - Prodigy Communications. In 2001, SBC spent $465M to buy the remaining 58% of the Prodigy stock that it didn't already own. SBC got 2.4M unhappy Prodigy dial-up customers. Prodigy was founded in 1984 as a joint venture between odd bed-fellows IBM, Sears and CBS. Can there be anything more depressing than obsolete brands and legacy consumer technology?
Report: Prodigy brand for sale (Austin Business Journal)
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