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Advertising - Wednesday, December 21, 2005

Adapt Advertising Has Nice Diagrams; Raises $

The online ad market bucket is sloshing money around. Despite that fact that online ad companies often have a hard time being different, it's fairly easy to raise money and get advertisers to throw money at you. Adapt advertising is a newish online ad agency that has raised money thanks to the decent enough resumes of its founders.

CEO Chris Raniere co-founded and was COO of Fathom Online. Executive Chairman Claudio Pinkus was COO of Ask Jeeves International, President of Ask Jeeves Business Solutions, and Chief Strategy Officer for Ask Jeeves. He was also CEO of Bowne Global Solutions, the world's largest software localization company. Adapt has raised $2.37M of a $2.96M Series B funding round, according to a regulatory filing. Shareholders include Generation Capital Partners and Transcomos Investments. If these guys can figure out a slightly better way of spending their clients money, they will make out handsomely.

Pretty Chart

At this point, it doesn't appear that the company has much more than a vision - which is to help companies to acquire customers online.

View - Adapt Advertising