Media - Sunday, February 26, 2006
We Get About.com
When the NY Times Bought About.com, the blogosphere responded with derision. About.com didn't get it. It is a dinosaur. We at the a:c didn't have an opinion. This weekend, we got it. We had to buy a BBQ and wanted to do it online, but how to judge a BBQ by lookng at Web pictures? Can you trust some BBQ blog from some jerk you don't know with a $5K purchase decision?
About.com has a very good blog devoted to BBQs and we actually had confidence that the blog's author was not bought off by Weber to praise an undeserving unit. The one thing that we don't like about the About.com experience is that there are way too many ads per editorial . We imagine that some other Blog networks, perhaps Weblogs Inc., B5 or Creative Weblogs will give About.com a run for its money -- but for now About.com stands out.
About.com Calls This Viking The Best Grill In the World> It Carries 150,000 BTUs of Total Power And Costs Well Above $6K
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