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Wireless - Wednesday, March 29, 2006

Location Tagging's Ubisense Finds $3M

Ubisense has raised $3M from Cambridge Angels and Cambridge Capital Group. Ubisense was founded in 2002 by four location technology experts from the Laboratory for Communication Engineering at the University of Cambridge.

Its sensor product uses ultra-wideband (UWB) technology to locate people and objects in real-time to an accuracy of 12 inches (30cm) in 3D.The company targets military and healthcare fields but has nifty ideas such as sensors to aid in personal shopping:

"A shopper is passing the tinned vegetable section the digital assistant can pull up a special offer with recipe ideas from specific manufacturers. The shopper could then add the item to the cart and purchase with an ecoupon rather than worrying about paper coupons."

Or in entertainment:
"By placing Ubitags on actors or objects on film sets or stages Ubisense can help lighting and special effects engineers get an accurate location of actors at any time."

Ubisoft's Sensor