Media - Friday, March 3, 2006
Orb Sends Competitor Sling Media A Bouquet of Flowers On Its VC Close
Interesting psychology deployed by Orb. When Sling Media announced on January 31 that it had raised $46.6M in funding, it received an unexpected congratulatory bouquet of flowers from its rival, Orb Networks.
Sling Media and Orb are the main rivals in the nascent field of place shifting, which lets users watch programming TV in one location from just about anywhere else.
Orb is hoping for an all boats lift on rising waters effect, with Sling Media's marketing spends creating buzz.
Sling is showing signs for momentum. The Slingbox recently ranked as the 36th most-popular product.What's more, SlingPlayer Mobile, due out in March, will extend Slingbox's capabilities by letting users watch and manipulate TiVos and TV channels from Windows-based cell phones.
Read - Will Sling Media Shift Places? (Business Week)
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