Digital Home - Tuesday, June 6, 2006
Interactive TV Controlled By Your Cell Phone
Israel-based interactive TV company InLiveTV has raised €5M in third-round funding co-led by Arts Alliance and 3i Group. With InLive, viewers dial in via any phone or cell and are connected to the system which is in turn connected to broadcasters. After that they can vote, poll, bet, etc.
Think American Idol or Eurovision contests where voters see their input live on TV. A number of broadcast companies from Germany to China have been in trials.
The company's founder is Frenchman Andrej Henkler, who got his start as the personal assistant to the CEO of Bertelsmann.
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