Media - Wednesday, June 28, 2006
Pittsburgh's Talk Shoe Launches to Monetize Podcasting
We like the concepts behind TalkShoe and plan to give it a try. The boot-strapped start-up
allows users to record podcasts via telephones, cell phones, and VoIP. Users get a revenue split on ads run on the podcasts.
The challenge that we see for Talk Shoe is how to monetize the podcasts. Advertisers will want to be in specific topics and with thousands of podcasts running, each with small audiences, it will be difficult to give advertisers what they want. For now, Talk Shoe is using Adsense, but that will not give podcasters real dollars.
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