eCommerce - Monday, June 26, 2006
DFJ Gotham Goes with Guidster + $3M
NYC-based Guidester seems like it has a smart business model. It has now raised a $3M first round led by Draper Fisher Jurvetson Gotham Ventures (DFJ Gotham) with co-investors Milestone Venture Partners and Wheatley Partners. Guidester is an ad-supported paid search application. It offers software widgets for online retailers and those widgets are supported by advertisers. Clients include Circuit City, CompUSA, TigerDirect, Ritz Camera, and Newegg.
The Home Theater Guidester, As Found on ABT Electronics
Guidester currently has 13 Guidsters ranging from camcorders to Wine cellars. We tried out a couple and found that they were indeed time-savers.
The start-up was founded in 2000 - then called Decidia - by John Chin. Prior to founding Guidester, Chin was the managing director at Real Estate Online.
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