Digital Hollywood - Monday, July 31, 2006
Kideo (PixFusion) Raises $4.2M for Dora The Explorer/Spongebob Mashups
NYC-based Pixfusion has raised VC cash to personalize cartoon characters by bringing images of buyer's children into the programming. The company's front-man is Marc Jaffe who was the head of licensing for Rodale. With Pixfusion, Jaffe is back in the licensing business working with the likes of Nickelodeon.
PixFusion's flagship site is Kideo. Parents mail in a photo or email an image of their kid. Kideo then crops it and inserts the kid's image into the video. The 25 minute personalized video sells for $40. The video is pretty hokey we have to say, but we suspect that kids will eat it up. There are many off-shoots from this as well. They also have an offering where you can pay for a call with Spongebob himself.
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