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eCommerce - Monday, July 10, 2006

The Muscle in Online Fashion Raises $17M

NJ-based eFashion has raised $17.4M. The company has only 25 clients but they are huge brands. eFashion powers web-stores for global consumers brands including DKNY, jLo by Jennifer Lopez, Phat Farm, Baby Phat, Rocawear, House of Dereon by Beyonce, and ShopElvis (Elvis Presley Enterprises).

Founded in 2002, eFashionSolutions says it has realized a compounded annual revenue growth rate of over 81%. The magic for the company is that they are able to make rival brands comfortable with the fact that they are all using the same site publisher. There is not much sizzle in the technology here, just good, old fashioned project management.

jlo.png
eFashion Powers ShopJlo.com

Unreal, They have a few good clients and provide an average service yet they get almost 20 mil in funding. Good for them but makes me scratch my head.

Posted by: Manager Assistant at July 11, 2006 02:40 PM

Unreal, They have a few good clients and provide an average service yet they get almost 20 mil in funding. Good for them but makes me scratch my head.

Posted by: Manager Assistant at July 11, 2006 02:41 PM

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