eCommerce - Friday, August 25, 2006
The Gap To Launch Online Shoe Store - Piperlime
An a:c mole clues us in to the pre-launch online shoe store Piperlime, which apparently as Gap execs feeling like start-up rats. However, we suspect they paid a lot more on market research for the Piperlime name/logo than most start-ups might. As we have noted, the online shoe store biz is a bright lite in the eCommerce universe.
Read - Shoes + eCommerce = The Real Deal (the a:c)
View - Piperlime (not yet live)
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