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eCommerce - Friday, October 20, 2006

Pay Greendimes To Kill Your Junk Mail

Swear to god, yesterday we lost some important financial information because it got mixed up in the heaps of junk mail we get and we felt junk mail rage. If you can try to stop spam and telemarketers, why can't you stop junk mail?

Sweet baby Jane today we meet an angel funded Palo Alto start-up called Greendimes that promises to do just that. Greendimes will remove members from dozens of direct marketing lists and plant a tree on every member’s behalf each month. Individual plans are either $3 per month or $36 per year, while business plans start at $6 per month. Aside from being a social nuisance, Greendimes tells us that junk mail also does considerable damage to the environment. Each year, an estimated 100M trees and 28B gallons of water are used to produce junk mail. Furthermore, paper makes up a third of the 235M tons of waste sent to landfills annually.

The CEO of Greendimes is Pankaj Shah who was founder and CEO of mobile search engine 4INFO. Shah also founded MetroFi, a pioneer in the municipal WiFi market.