Games - Monday, February 26, 2007
Amazon Invests In Reality Gaming Biz Atomic Moguls
We'd really like to know what are the investment criteria up at Amazon as their deals seem random. The company has followed Second Avenue Partners lead in a $1.05M investment in Atomic Moguls, a fantasy game start-up led by former NBA exec Brenda Spoonmore. This is another example of the startup trend towards online contests.
The first site to be launched is FantasyMoguls.com, a movie-based fantasy site that reminds us of Hollywood Stock Exchange. Players act as movie agents or producers and marketing their movies across their social networks. As they explain it, if Talladega Nights makes $51M over the weekend, it makes $51M for your fantasy studio -- if you had drafted it. It may be that the Amazon connection came about because this site taps Amazon's IMDB database.
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