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Advertising - Tuesday, February 27, 2007

AOL Dangling $80M Buyout Carot Before Third Screen Media

3rd screen media logo.png
Last May, the Wall Street Journal reported the MSN was in talks to buy mobile ad network Third Screen Media. Today the same paper says that AOL is a suitor for Third Screen and that the going price is $80M. Third Screen Media has raised $8M in VC funding from TD Capital Ventures and Blue Chip Venture Co.

Third Screen Media has both a mobile ad server and a network of publishers. It represents USA Today and The Weather Channel among others.

AOL had bought Advertising.com and we assume they would fold Third Screen into that group.

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