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Advertising - Friday, February 9, 2007

Behavioral Advertising's Tacoda Does 4th Funding Round

We have always heard good things about Tacoda and they had great publishers to back it up. It has deals with more than 4,000 Web sites reaching more than 118M unique visitors per month (ComScore, October 2006). Major media partners include The New York Times, NBC Universal, Hoovers, HGTV, Food Network, Cars.com and Tribune Interactive.

Still the company always seemed a bit lite in terms of management bench and marketing. It has really made in-roads in the past year to change that. Last summer it brought on Curt Viebranz as CEO, moving founder Dave Taylor to Chairman. Since then the company has been on a hiring tear. Viebranz was President of HBO International and Time Multimedia.

Now Tacoda raised $7M in Series D funding, says PE Wire. Return backers include Rho Ventures, Masthead Venture Partners, Hanseatic Americas and Union Square Ventures.

The company has strong competition from Blue Lithium and Tribal Fusion to name a couple but that doesn't seem to have hampered growth much.

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