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Social Networking - Monday, February 26, 2007

Passenger Opens Kimono. VC-backed Co. Builds Social Networks For Corps.

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A couple of months back we reported that Passenger Inc. out of Los Angeles had raised $1.83M in Series B funding led by Shelter Ventures. But we didn't really know what the company did even though the company has been around since 2005.

Now the company's site has launched its site and we see that they are selling a software as a service platform to Fortune 500 companies to create private, branded online communities focused on their own brands. Passenger says that Coca-Cola, ABC TV, and Sara Lee are among the customers using the firm's product to deploy their own private brand communities.

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ThumbBehavioral Ad Network JellyCloud Raises $11.5M

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Redwood City's JellyCloud has called down $6.6M of a $12M Series A1 round, says PEWire. Investors are Softbank America,US Venture Partners , Crosslink Capital and Sand Hill Capital. JellyCloud is led by CEO Scott VanDeVelde who was CEO at Claria (aka adware's Gator). Others in the leadership come from Claria. JellyCloud is in semi-stealth mode but leverages patented behavioral targeting technology on behalf of Advertisers, Publishers, Software providers and ISPs. The key here is ISPs. The trend among behavioral networks is to partner with ISPs to match data that ISPs have on Web traffic with ads that want to be targeted. As with Claira, it looks like Jellycloud is starting to become controversial. We spotted some complains on message boards like this one from Darlene T: "How do i get grape.jellycloud.com to stop coming up as my home page. I don't know what it is.?" and from Woodbrooke "My internet history keeps reporting grape.jellycloud.com, i don't know what this is?" View - site...

ThumbAsk.com Picks Up Dictionary.com After It Was Jilted By Answers.com

Thursday May 15, 2008

Ask.com is buying Dictionary.com parent Lexico (which also owns Thesaurus.com. If it sounds like this is a repeat of an old post that's because Answers.com had announced it would pay $100M for Lexico last year, before that deal went south with Answers' financing. The NY Times reports that Ask.com will also pay about $100M. Ask.com says that buying Lexico will expand its audience by 11% thanks to 145M unique monthly users. An eye-popping number is that Lexico currently only has 20 employees. Wow. View - site...

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