Advertising - Monday, February 5, 2007
SuperBowl Ads Still Don't Get Internet Cross-Sell
We watched the SuperBowl. Prince stood up well in the rain, but otherwise we'd rather watch re-runs of Boise State v. Oklahoma. Of course there is a huge biz angle to the SuperBowl. a:c reader and SearchViews Editor Kate Zimmerman checks in to inform us about her Super Bowl ads study.
+ "I'm generally surprised by how many advertisers did a half-assed job on cross-channel marketing.While a majority of companies provided URLs during their ads, less than 20% actually gave viewers a compelling reason to visit their website."
+ "Pizza Hut used paid search to link users to a customized YouTube channel instead of its own corporate site, allowing visitors to continue a dialogue about its ads and products."
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