alarm:clock

Advertising - Monday, February 5, 2007

SuperBowl Ads Still Don't Get Internet Cross-Sell

superbowl.jpeg
We watched the SuperBowl. Prince stood up well in the rain, but otherwise we'd rather watch re-runs of Boise State v. Oklahoma. Of course there is a huge biz angle to the SuperBowl. a:c reader and SearchViews Editor Kate Zimmerman checks in to inform us about her Super Bowl ads study.

+ "I'm generally surprised by how many advertisers did a half-assed job on cross-channel marketing.While a majority of companies provided URLs during their ads, less than 20% actually gave viewers a compelling reason to visit their website."

+ "Pizza Hut used paid search to link users to a customized YouTube channel instead of its own corporate site, allowing visitors to continue a dialogue about its ads and products."

Get the full score-card

Post a comment




Remember Me?


More Recent Articles

ThumbPetra Solar Raises $40M For Utility Pole Panels

Tuesday February 9, 2010

Petra Solar out of South Plainfield, NJ has raised $40M in 2nd-round funding. Craton Equity Partners and Espírito Santo Ventures co-led the round and were joined by return backers Element Partners, Blue Run Ventures, OnPoint Technologies and Kuwait... Full Story

ThumbAudio Transcription's 3Play Media Seed Funded

Monday February 8, 2010

Play Media, out of Somerville, MA, has secured $450K of a $600K seed funding round. 3Play works on transcription, captioning, and audio search. Clients pay 3Play to use technology to convert audio recordings to text and then to clean up the errors w... Full Story

Listen to alarm:clock

alarm:clock © 2004-2008

Swift Internet