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Digital Home - Thursday, March 29, 2007

Inside Building-B: Former Sony CTO's Startup To Bring US Affordable Premium Video

The a:c's cable bill is a killer. We'd love to have HBO and some premium sports channels so we could watch the European soccer league action but when we add up how much we would pay for that over a year we back-off.

Building-B is building a net-based premium video system that targets folks like us - they actually say they are going after middle America. It looks like this might require some kind of set-top box, which we hate - but this is not certain. The company is led by former Sony CTO and Liquid Audio co-founder Phil Wiser and CEO Buno Pati.

Wiser told PC Magazine: "We found this gap in the field within the last year. There are a few basic changes in the entertainment patterns of consumers overall. One of those is on-demand [video]. Anyone who has been able to access on-demand video, certainly will go back to that. The other element is mobility. Consumers have gotten used to having access to their entertainment on the go. And the other primary shift is the fragmentation between traditional TV viewing, Internet viewing, and gaming, so we're looking at these habits and optimizing the service to meet those."

Recently, Wiser and Pati surfaced as the board of directors of the recently funded Fliptrack, which enables personalized music video creation.

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