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Advertising - Wednesday, March 28, 2007

LightSpeed Funds Newly Launched B2B Lead Gen Network Tippit

The B2B lead generation space tends to piss off editorial purists who write for an audience first, then figure out how to monetize it. Companies like Tippit figure out which leads pay the most, then create sites to target that audience. Often the content is licensed and in some cases the lead generation sites are sham sites.

Tippit is building a B2B content network that now includes:
+ VoipNews
+ Daily Wireless
+ It Management
+ IT Security
+ Homeland Security Weekly

Rather than licensing content, Tippit seems to have hired freelance bloggers and program managers to publish content for each of its sites. The quality of the content seems better than the average.

This is the kind of lead generation 'call to action' that you might find on a Tippit site...

Tippit was founded by CTO Shane Holland, who was VP Engineering/CTO at Adteractive and CEO Scott Albro who was VP Business Development at Covalent. The company has raised funding from Lightspeed Ventures.