Enterprise Software - Tuesday, March 27, 2007
Salesforce Customizer Verticals onDemand Angel Funded
Pleasanton, CA's Verticals onDemand has raised an undisclosed amount of Series A funding from individual angels. The recently launched company sells industry-specific CRM solutions delivered on Salesforce.com. The company will have an initial focus on global biotechnology, pharmaceuticals, and medical device companies. The type of functionality that the startup provides for this market includes:
+ Call reporting, PDMA-compliant sampling, and signature capture on mobile phones and tablet PCs
+ Aggregate spend, expense capture, and state compliance reporting
+ Closed loop marketing and campaign management
+ Medical information request and patient reimbursement support
Craig Ramsey is co-Chairman of Verticals OnDemand and board member of Salesforce.com. The company's CEO is Peter Gasner who was SVP of technology at Salesforce from 2003 – 2005.
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