Search - Tuesday, March 6, 2007
SEMDirector Powers Search Engine Marketing For Mega Brands
San Diego's SEMDirector is growing like a weed as big brands and their agencies realize that they are inneficiently allocating their search engine dollars. SEMDirector sells them software to manage their inventory and advertising spend on Google, Yahoo!, MSN and Ask.com. The company has partnerships with Omniture and WebSideStory among others to integrate their software. SEMDirector now manages nearly $50M in advertising revenue for these global firms, and directs an additional $100M in advertising for companies using SEMDirector technologies.
In January, SEMDirector secured $5.95M of a $6.65M Series A round from Voyager Capital, says PE Wire.
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