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Advertising - Monday, April 16, 2007

2 New Ad Networks To Track: India's Komli and SF's MPP Group

Founded in October 2006, Komli has received an investment from Draper Fisher Jurvetson and Helion Ventures. The Indian ad network does both CPM and CPC deals and represents some very large Indian online properties including MakeMyTrip, Naukri.com, TimesJobs, SimplyMarry, MagicBricks, Cleartrip and Tribal DDB.

Before founding Komli.com, CEO Amar Goel was part of the sales team at Microsoft/MSN. Prior to that Goel founded and ran Chipshot.com, an online golf-etailer and heworked at McKinsey and Netscape.

When asked about the exact size of investment that Komli has received from DFJ and Helion Venture Partners, CEO Amar Goel told AlooTechie, “We are not disclosing that currently, but it is significant… It could be $1 million, it could be $5 million, it could be more. Who knows?”

Over in San Francisco, AMPP Group launched as an integrated Web + wireless video ad network. AMPP started as a consulting practice by some refugees from Fathom Online and has morphed into an ad network that does media brokerage across several other ad networks. For Web video it runs ads via DoubleClick.

View - Komli
View - AMPP Group site