Advertising - Wednesday, April 25, 2007
AdTech: 24/7 Real Stock Gets Bump On Takeover Speculation. IAC Goes Contextual.
A NY Post story today gave 24/7 Real Media a 13% life today on a report that WPP is looking to buy the ad network. The paper cited analysts as saying 24/7 Real Media could sell for more than $600M, or or at least 3x the company's annual revenue.
AC Advertising Solutions says it doesn't need Adsense or anyone to help it serve contextual ads. Instead the company has launched a contextual advertising product that is integrated into the Ask Sponsored Listings platform. The firms claims it reaches over 34M uniques per month month across Match.com,
Ticketmaster, Evite, Citysearch and other IAC properties.
IAC also makes the cliam that it is the 3rd largest search advertising network and that it services 90 publishers at this point. We couldn't find any live examples of the ads yet, but IAC says it won't begin full roll-out until May.
Read - WPP Among Suiters For 24/7 Real Media
Read - IAC Advertising Solutions Announces Contextual Advertising Product
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