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Photo Software - Thursday, May 3, 2007

Adobe Buys Rich Media Hosting's Scene7

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Adobe has acquired Sence7 for an undisclosed amount. Scene7's investors Investors include: QVC, Liberty Media, Steelpoint Capital Partners, Rhodes Partners, and Hearst.

Scene7 sells rich-media hosting services, specifically for delivering images to Web sites. Scene7 recently indicated that it is powering photo uploads for Zillow.com. It does a lot of work with online catalogs and eCommerce sites and claims ROI improvements.

Scene7 is based in Novato, California and was founded in 2002 by a Broderbund software exec. Financial terms of the acquisition were not disclosed.

The move continues Adobe's expansion, headlined by its buyout of Macromedia, into the Web multimedia software.

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