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Photo Software - Monday, May 7, 2007

Angel Funded Phanfare Takes On Photobucket

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Given the heightened interest over Photobucket, it is timely to look at some competitors and Phanfare is definitely one to watch.

No doubt about it, Doubleclick had some good people on-board years ago but over-extended itself with M&A deals. Phanfare CEO/founder Andrew Erlichson came to Doubleclick as CEO & co-founder of Flashbase, which was acquired by DoubleClick in 2000. At DoubleClick, he was VP of Technology for the Research and Development Group.

After leaving DoubleClick he went on to found Phanfare in 2004. Phanfare costs: $7 per month, $55 per year or $300 to be a lifetime member. The company offers both a downloadable client and web-based service. And it does both photos and video. The company says it has over 5K users, 80% of which pay the annual subscription. So that $275K in revenues per year, well behind Photobucket but not shameful.

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CEO Erlichson' boss at DoubleClick, Dwight Merriman, is an investor. Other angel investors in Phanfare include: Fabrice Grinda who is founder & CEO of ringtone startup Zingy and Acadia Woods Partners' Jeff Samberg.

In addition to Photobucket, Phanfare also competes with Fotki, Pbase, Smugmug, and CNET Webshots.

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