Advertising - Friday, May 18, 2007
AQNT Revenues: Last Q = 5 Days Work At GOOG
While the AQNT deal is huge by any standard, the company is tiny, tiny compared to Google. If we did our math right, Google is making about $30M in revenues each day, while aQuantive needed a whole quarter to make revenues of $142.6M. So in less than 5 days Google matches aQuantive's output.
One viewpoint that we have seen repeated again and again in the wake of this deal is that it is game over for new companies in the online ad business. We certainly agree that there are now just a handful of companies that can give big advertisers and publishers what they want. But we also expect to see a number of companies that can exploit new channels and compete well against the big companies.
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