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Photo Software - Tuesday, May 22, 2007

Custom Gift Card Printer Arroweye Raises $14M

When Cardways.com (unit of Chicago-based Arroweye Solutions) first offered consumers the option of adding photos to greeting cards five years ago about 15% used the feature, compared to around 45% today. The company has been pushing this angle and now has deals with 20 retailers that let consumers put a picture of their pet, children, vacation or anything else on two-thirds of the gift card. The other third of the card displays the retailer's logo. Those retailers include Overstock.com, Linens 'n Things and Circuit City.

Cardways.com also has a deal that will allow users who upload their pictures to Yahoo! Photos to add those images to gift cards. Cardways.com charges the consumer $4.50 above the value on the gift card to customize the card, and the retailer gets 28% of that fee.

Today, Arroweye Solutions has raised $14M in Series C funding. Baird Venture Partners led the deal, and was joined by Adams Street Partners.

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